08/02/2015 16:18

Classical music and locations

„How to make an event out of a traditional classical music concert?“
Description: Classical music and locations and how to make an event out of a traditional classical music concert, location section of www.movingclassics.tv.
Hello, classical music community. Today I am going to speak about classical music locations and how to make an event out of a traditional classical music concert. In the previous video blog we discussed the role of digital concert hall and concert venues. We said that the role of a modern musician would be to search for their audience in the places where people are spending their time and make their music appreciation experience more enjoyable. There are different ways of making an event out of a traditional classical music concert: you could work on content, on the presentation form, add special features, combine different disciplines or you work with different unusual locations. The best way to get an orientation how to approach a broader audience would be to get help from the sociological studies. There are several studies that describe the population groups and their life styles. It is interesting to read that the traditionalists and conservative establishment prefer the big concert halls and big names. But they represent only 20 % of the population. So there is a broad field to work on! It gives hope! The first example that comes to my mind is the office after work parties and business lounges – just think of putting piano in the office, organizing some drinks and offering some music at office premises.
The families with kids are interested in the events that involve the whole family – they like museums and exhibitions, family shows with the combination of some educational topics and they would definitely want to offer music to their kids. Hedonist groups enjoy good food and wine – so the restaurants and wine shops would be a nice place to present your music. Intellectuals like literature forums, museums and art galleries. The so-called high performers like luxury brands and prestige: surely the classical music with its perception as high-class entertainment fits well to the product presentation of luxury shops and brands, car shows and noble furniture, jewellery and design clothes. But the selection of locations can get even crazier: there is a possibility of open air concerts at lost places, garages, closed factories. There are abandoned fortresses, castles. The people interested in sport could appreciate more music in golf or surfing clubs. As you can see, the possibilities are unlimited. And this is just a beginning. The idea behind it is an attempt to change the old-fashioned image of classical music. Bringing the music to the unexpected places shows that the classical music can be part of everybody’s life, it might take away a fear and what is really important; it can show that classical music is fascinating
Moving classics.tv Internet page has a section called LOCATIONS. It would be great to collect all interesting and unusual places for classical music concerts you experienced or could think of. We would appreciate it if you upload your pictures and share with the community these locations.
That is it for today, thank you for watching my video blog about the locations. My next video blog will be about cheap concerts and strong emotions and the image of musicians as seen by the non-musicians. Bye bye.

  1. #1
    Roberto Gradini · Reply

    Very nice!

  2. #2
    lyubomyra · Reply

    Thank you, Anna! All you do is full of meaning, beauty and inspiration!

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